Marketing Myths vs. Serious Science – ReGenos

Marketing Myths vs. Serious Science

Thoughts from ReGenos President, Jim Kent

ReGenos Collagen uses the only collagen powder available that is clinically studied and scientifically proven to increase bone mineral density and reduce activity-related joint pain.


Collagen is found all throughout our bodies, providing structure and support. It’s one of the major building blocks of bones, skin, muscles, tendons, and ligaments. You can think of collagen as the “glue” that holds all these things together. In fact, the word comes from the Greek word “kólla,” which means glue. 

Collagen has many important functions, including relieving joint pain and strengthening our bones. A natural protein, collagen represents approximately 30% of the total protein in our bodies.  In fact, it is the major component (up to 70%) of connective tissues that make up several body parts, including tendons, ligaments, skin, and muscles. 

It seems like there are dozens of collagen supplements introduced every year, most of them claiming to “be the best.”  How many of these collagen products are being marketed by high-paid, celebrity influencers who tout their benefits?  How many have proven results that are backed by scientific studies at their dosage?  None of them. Except for ReGenos.

ReGenos Bone Health™ and ReGenos Joint Health™ Collagens are the only collagen supplements sourced with scientifically tested and proven results. There is simply no other collagen product available that not only has the regular benefits of healthier looking hair, more elasticity in the skin and stronger nails, but also can show these specialized results in your bones and joints.  

Targeted specifically to individuals who are interested in joint and bone health, ReGenos Collagen products are formulated to reduce activity-related joint pain and target bone and mineral density. 

  • ReGenos Bone Health™ Collagen is formulated to increase bone density and reduce degradation process, which increases with age, especially with more people suffering from osteoporosis and osteoporosis than ever.  In fact, it is estimated that this is a public health threat for over 44 million U.S. citizens and for 55% of all Americans 50 years of age and older.  
  • ReGenos Joint Health™ Collagen is formulated to keep physically active people mobile. Today, one out of every four people suffers from joint problems, and the number is constantly increasing. The principal cause is wear and tear of the joint cartilage brought about by age, over exercise and stressed joints. But there is help available for those in need of joint support. 


Each ReGenos Collagen product uses a proprietary process that separates the bonds of the collagen at a specified spot on the amino acid chain (collagen is a string of amino acids).  Because of that specialized break, the collagen peptide (the broken-up collagen molecule) fits like a puzzle piece in the body at the targeted area.   Each of our products has this targeted feature.

Jim Kent, a veteran in the collagen industry with more than 30 years of technical and operational expertise and has been studying the science and health benefits of collagen for over 10 years, founded ReGenos in 2021. He started ReGenos after noticing an unsettling trend in the collagen industry of companies concentrating more on profits and less on providing high-quality collagen products with studied results.

“Integrity is very important to me," Jim says, "and my goal is to help folks understand the true benefits of collagen at the right dosage, and not just listen to the marketing hype. Other collagen companies just don’t do that. I am committed to using my experience and knowledge of the industry to educate people about the real benefits of collagen.”

We welcome you to see for yourself the science behind our products. You can view the science-based randomized controlled studies here.

You won’t find these studies on any other collagen brand’s website.



Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco.