Maintain a healthy, active lifestyle.
Our Story
Our Story

Jim Kent, President, ReGenos Collagen, Best4You Brands
Founded by Jim Kent
ReGenos was founded in 2021 by Jim Kent, a veteran in the collagen industry with 30 years of technical and operational expertise and studying the science and health benefits of collagen for over a decade. Jim started ReGenos after noticing an unsettling trend in the collagen industry of companies concentrating more on profits and less on providing high-quality collagen products with studied results. ReGenos is not all about profits. Integrity is very important to Jim. He is committed to using his experience and knowledge of the industry to educate people about the real benefits of collagen supplements and how they give your body the tools to help repair itself.
AT REGENOS, WE DON’T HIDE ANYTHING
Doing research on collagen can be daunting. Who do you believe? Who can you trust? We set out to set the record straight. With more than a decade of knowledge in this industry we want to share our findings. That’s why this company was started. To source a collagen supplement that is researched and shows benefits in studies to a body's natural repair process.
ReGenos Bone Health™ and ReGenos Joint Health™ are the first two single ingredient collagen supplement products available in the U.S. that have been scientifically tested and shows results to reduce activity-related joint pain and target bone and mineral density.
ReGenos is part of Best4YouBrands, headquartered in Wisconsin USA with products available directly to consumers at our online store and internationally through our distributors (contact us).

Our Founder
Our Founder

As a veteran in the collagen industry, Jim Kent has applied his 30 years of technical and operational expertise to study the science and health benefits of collagen. As the VP of a former collagen company, he grew revenue from $2MM to $24MM in just five years. Jim was referred to as “the linchpin of the organization” by the company’s CEO, who sold the business in 2020.
Jim noticed an unsettling trend in the industry of companies concentrating more on profits and less on providing high-quality collagen products. “Profits are one thing and we all need them to stay in business, but transparency is priority,” Jim says. “Integrity is very important to me, and my goal is to help folks understand the true benefits of collagen, and not just listen to the marketing hype. Other collagen companies just don’t do that. I am committed to using my experience and knowledge of the industry to educate people about the real benefits of collagen supplements.”
Jim is introducing two new products to help maintain a healthy and active lifestyle: ReGenos Bone Health™ - formulated to show an increase bone density and reduce degradation process in studies, and ReGenos Joint Health™ - formulated to give tools to the body that will help physically active people mobile.
Jim is proud of the results of the clinical research which shows that ReGenos Bone Health™ can demonstrably combat bone density loss, and that regular intake can lead to bone mineral density improvement of five to seven percent in the vertebral body and femoral neck. ReGenos Joint Health™ is shown to accumulate in cartilage and stimulate a statistically significant increase in cartilage tissue metabolism, as well as relieve stiffness and soreness. No other collagen has these studies. Jim emphasizes the targeted benefits that can help your body which ReGenos Bone Health and ReGenos Joint Health can produce.
Jim’s philosophy is built around integrity, respect, quality, and transparency. These values were ingrained into Jim by an early mentor, who taught him that the best leaders serve their team members first. Jim thrives on new challenges and knows how to bring the right people together to solve any problem and achieve desired outcomes.
Jim resides in Lake Geneva, Wisconsin with his wife Nancy. Together they enjoy spending time with their family of two sons, a daughter, a son-in-law, and daughter-in-law, as well as a new grandson. Jim volunteers at Love, INC of Lake County, a network of volunteers from churches who help disadvantaged individuals rebuild their lives and create new relationships. He holds a Bachelor of Science in Electrical Engineering from Northern Illinois University and a Master’s in Business Administration from Augusta (GA) State University.

* Studies were conducted with scientifc methods that are widely accepted. These studies were NOT submitted to the FDA for approval.